Media and Children

Information to help pediatricians understand and communicate about the impact media has in our children's lives, while offering tips on managing time spent with various media.

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7 maart 2026

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parent

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Kleuterschool–Klas 4

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Article

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Media and Children: Impact and Guidance

  • Daily Media Consumption: Children spend an average of seven hours per day on entertainment media, including TVs, computers, phones, and other electronic devices.
  • Evolving Advertising Landscape: Marketing to children has expanded beyond traditional TV commercials to include social media influencers, in-game hidden ads, data collection, virtual reality interactions, and targeted social media advertisements.
  • Pediatric Role: Pediatricians are encouraged to use evidence-based research to counsel families on the healthy use of media.
  • Family Media Plan: The American Academy of Pediatrics (AAP) recommends that families create a personalized media plan that balances health, education, and entertainment needs, with regular revisions as necessary.
  • Key Oversight: The Council on Communications and Media (COCM) is the primary AAP entity responsible for researching and addressing the impact of media on children.
  • Available Resources:
    • Beyond Screen Time: A Parent’s Guide to Media Use (brochure available via shopAAP).
    • Pediatric Patient Education handouts.
    • Interactive Family Media Use Plan tool.
  • Source: American Academy of Pediatrics (Last updated: 06/04/2021).

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